50+ Restaurant Survey Questions To Collect Guest Feedback

Vincent Nguyen

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Surveys bring so many benefits for your restaurants. They allow you to:

1
Hear concerns before they become public reviews Surveys give diners a direct line to share feedback with you, so you can address issues quickly and privately.
2
Encourage more public reviews to support your SEO A short CTA at the end of the survey invites satisfied diners to leave a Google or Yelp review, which strengthens your local search visibility over time.
3
Grow your customer database Each survey response captures a name, email, and visit context you can use later for loyalty programs, special offers, or personalized outreach.
4
Understand performance by location, shift, and channel Tagging responses by branch, time of day, and order source helps you see where the experience is strong and where it needs attention.
5
Turn responses into operational insights at scale As volume grows, patterns become clear — category averages, NPS trends, and recurring themes can guide staffing, menu, and supplier decisions.
6
Show diners that their feedback matters A thoughtful survey signals that you value their experience, and a small thank-you reward gives them a reason to return.

Structure Of A Good Restaurant Survey

01 · The guest opens the survey Landing page

Reached via a QR code on the table, a receipt link, or an email after the meal.

02 · The first question decides the path Where did you order from?

Splits the flow: dine-in goes left, delivery goes right.

In-restaurant Digital 03a · Dine-in path Pick location

Which branch did they visit? Detected by GPS when possible.

03b · Delivery path Pick platform

Which app did they order through? Grab, ShopeeFood, etc.

04 · The main feedback question Rate your experience

Overall score, plus quick ratings for food, service, ambience, and value.

If a score is low, ask why

Any rating of 3 stars or below opens a short follow-up:

• Pick what went wrong (slow service, cold food, wrong order…)
• Add a short comment (optional)
• Attach a photo (sent straight to the operations team)

05 · Loyalty signal + a bit about them Would you recommend us?

A simple 0–10 score reveals fans, neutrals, and critics. A few optional questions: age range, how often they visit, dietary needs.

06 · The payoff Thank you + coupon

Unhappy guests also get a personal follow-up from the team.

A good restaurant survey should have the following sections:

  • A landing screen that explains why you're asking and how long it'll take (a QR code, receipt link, or post-meal email opens here). Include a

  • One routing question that splits dine-in from delivery, so the rest of the survey stays relevant to their actual experience

  • A context question for the chosen path — which branch they visited, or which delivery app they ordered through

  • An overall rating question to measure how satisfied they are overall

  • Several questions for guest to rate specific category (food, service, ambience, value)

  • A conditional drill-down that only appears when a category scores 3 stars or below, with optional comment and photo upload

  • An NPS question (0–10, "would you recommend us?") to separate fans from neutrals and critics

  • A short demography section (optional) which asks for age range, visit frequency, dietary preferences. This is helpful for segmenting responses later

  • A thank-you screen with a reward (coupon, discount, or loyalty points), plus a follow-up promise for detractors so unhappy guests feel heard

Context-setting Restaurant Survey Questions

The goal of these questions is to set the expectation, and tease the reward upfront so your guest feels incentivized to fill out the survey.

How did you order today?
Which restaurant did you visit?
Which delivery app did you order through?
When did you visit or place your order?

Overall Experience Survey Questions

There will be one question that ask the guest to rate their overall experience. Based on their answer, the form conditionally pops up more questions to drill down into the specifics

Overall

How would you rate your overall experience? (1–5 stars)

Food restaurant survey questions

How satisfied are you with the taste of your food?
How would you rate the freshness and quality of the ingredients?
How satisfied are you with the portion size?
How would you rate the variety of the menu?
How well did the food match the description on the menu?

Service restaurant survey questions

How satisfied are you with the friendliness of our team?
How would you rate the attentiveness of your server?
How satisfied are you with the speed of service?
How accurate was your order?
How well did our team handle any special requests or dietary needs?

Ambiance restaurant survey questions

How would you rate the cleanliness of the restaurant?
How comfortable was the seating and overall environment?
How satisfied are you with the noise level inside the restaurant?
How would you rate the lighting and overall atmosphere?
How did our restaurant's décor and design contribute to your experience?

Restaurant reservations survey questions

How easy was it to make a reservation with us?
How would you rate the wait time when you arrived for your reservation?
How clearly were your reservation details confirmed before your visit?
How well were any special requests in your reservation accommodated?

Online ordering & takeout survey questions

How easy was it to place your order online?
How would you rate the accuracy of your online or takeout order?
How satisfied are you with the packaging of your food?
How would you rate the delivery time or pickup wait?
How was the temperature and condition of the food when it arrived?

Drill-down (triggered when any rating is below 3)

What is the primary problem you experienced with [category]? (Select all that apply — reason list adapts to the category)
Please tell us more about your experience. (Open-text, 250 characters)
Would you like to attach a photo? (Optional — sent directly to the operations team)

Demography Survey Questions For Restaurants

The goal of these questions is to understand who your customers are and whether they'd come back.

Recommendation

How likely are you to recommend us to a friend or family member?

About you

How often do you visit us?
Who were you dining or ordering with today?
How did you first hear about us?
Please indicate your gender
Please indicate your age
Please indicate your annual household income
Please indicate which of the following best describes your background

Sample Restaurant Survey

The survey below reflects how a Momos customer operates. In this case, the customer is a large enterprise restaurant chain with locations worldwide, using Momos to manage and streamline their survey processes.

For demonstration purposes, we’re using the fictional brand name and logo “Crispy Co." Feel free to go through the survey and try answering the questions to get a sense of the overall flow.

What To Do After Guests Fill In The Survey?

Collecting survey data is only the first step of a long journey.

What really matters is how you extract insights from the data you collected.

Here are some recommended action items from us:

1
Segment responses by visit type, time of day, or location
2
Identify the top 3 recurring complaints and prioritize fixes
3
Share findings with front-of-house and kitchen staff
4
Follow up with dissatisfied guests directly
5
Track changes in scores month over month
6
Use positive feedback as social proof in marketing

How Momos Help Restaurants Build Survey And Gather Guest Insights

Momos is an AI-powered restaurant survey and guest intelligence platform built exclusively for restaurants. It helps leading enterprise brands like Burger King, Papa Murphy's, and Shake Shack collect, analyze, and act on guest feedback across 30,000+ locations worldwide.

Momos collects customer feedback from every channel and generates location-level insights powered by AI, so you always know what's working and what isn't, at every store.

  • Fully customizable surveys tailored to menu items, locations, service types, and more

  • Conditional and tiered questions surface the feedback that actually matters

  • Reach guests via SMS or email, wherever they are

  • A two-click survey flow maximizes response rates without friction

  • Positive responses are automatically boosted to Google reviews

  • Negative feedback enters an automated customer recovery workflow

Lee's Famous Recipe Chicken
Case Study
How Lee's Famous Recipe Chicken achieved an 86% survey response rate across 130 locations

Before Momos, Lee's Famous Recipe Chicken had virtually no survey infrastructure in place. Guest feedback was sparse, incidents went untracked, and location-level visibility was limited. After launching Momos smart surveys, Lee's hit an 86% response rate in the first month — giving operators the guest intelligence they needed to act faster and serve better.

86%Survey response rate
+24%Review response rate lift
73%CSAT on Google

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Stay ahead of the curve in with expert insights and industry researches about restaurant guest experience from Momos.

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Join over 20,000 locations worldwide

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Insights

Join over 20,000 locations worldwide

See how Momos helps winning companies drive revenue and manage customer experience across 600+ brands globally.

AI-powered

Insights

Join over 20,000 locations worldwide

See how Momos helps winning companies drive revenue and manage customer experience across 600+ brands globally.

AI-powered

Insights

Join over 20,000 locations worldwide

See how Momos helps winning companies drive revenue and manage customer experience across 600+ brands globally.

AI-powered Insights