Creating Marketing Campaigns Your Customers Actually Want

Creating Marketing Campaigns Your Customers Actually Want

71% of consumers expect personalized experiences, and 76% feel frustrated when they don’t get them, according to McKinsey & Company.

For multi-location brands, the challenge isn’t knowing this. It’s making personalization scalable, without adding tools or complexity.

With Momos, you can build campaigns that feel personal and perform better, tailored by location, behavior, and timing. Whether you’re re-engaging lapsed customers or rewarding loyalty, this guide shows you how to make every message count.

Why this matters

One-size-fits-all marketing doesn’t resonate, especially when you’re managing dozens of outlets and customer types.

Momos helps you go from raw data to relevant campaigns without needing a technical team. It’s fast to set up, easy to adjust, and flexible enough to fit your goals.

The outcome? Better engagement, stronger loyalty, and measurable revenue growth.

How to build a campaign that feels personal (and performs)

1. Start with your audience

Head to the CDP Audience Builder or begin directly in a new Outbound Campaign.

You can:

• Build Smart Audiences manually
  
• Or describe the audience in plain language, and let Rosie, your AI Marketing Copilot, generate the filters for you

Examples:

• “Customers who rated us above 3 stars”
  
• “Customers who placed an order in the last 30 days”
  

Rosie pulls from your connected data, POS, online orders, surveys, loyalty, and builds the logic for you. You can review, edit, or regenerate before saving.

2. Build your campaign

Pick a channel (SMS, email, etc.) and write your message. Or you can also get AI to build your campaign from scratch.

You can personalize the offer or message by location — so customers see something relevant, whether they’re in the city or outskirts.

3. See what’s working

Once your campaign is live, you’ll be able to see a wide variety of performance metrics with respect to each campaign in the Outbound Campaigns Analytics dashboard. Some examples include: :

• Offer redemptions
  
• Email opens, clicks, and open rates
  
• Sales revenue and number of orders (if you have integrated your POS, online ordering or first party delivery platform with Momos)
  

In addition, you can create custom goals that you’d like to track using the data that is imported into your Customer Data Platform from your integrations, or which you have imported manually.

These insights help you spot patterns and guide the next campaign.

Pro tips for better results

• Be specific with detailed prompts that lead to sharper segments.
  
• Test by location, using small tweaks can make a big difference.
  
• Use limited-time offers to encourage quick action.

Ready to create impactful campaigns?

Already a customer? Create your own marketing campaigns today.

• New to Momos? See how personalized marketing campaigns can translate directly into revenue.  Sign up
• Already a customer? Create your own marketing campaigns today

Frequently Asked Questions

Do I need to build audience filters manually?
Not necessarily. You can describe your audience in plain language, and Donnie will generate the filters instantly.

Can I personalize a campaign by store?
Yes, but that would require you to create separate campaigns for different customer audience groups. 

What if the segment Donnie creates isn’t quite right?
You can tweak the filters manually after Donnie makes his recommendation, or click Try Again to get a new version using Donnie’s most advanced model.

Where do I see campaign results?
Head to the Campaign Dashboard to track redemptions, repeat visits, and revenue — all broken down by store and audience.