Caribou Coffee Achieves 61% More Reviews—And Boosts Revenue Across 57 Locations in the GCC

How FoodVest Group uses Momos to scale customer feedback, automate operations, and unlock growth across the Middle East.
  • Momos Partner: Since 2024
  • Locations: 57
  • Integrations: Google

94%

CSAT

4.8 Star

Google Rating

+61%

Google Reviews Per Location

“Momos automation has definitely cut back my work by about 40%. It’s given me time to focus on areas for growth.”
Ebrahim Alhajiri

Key Results with Momos

Achieved and measured 94% CSAT across all of their stores

100% customer engagement rate, with every customer being instantly replied to

450x faster replies (from 19 days to 1 hour) for instant issue resolution

+61% more Google reviews and customer feedback =  improving local SEO and brand trust

Real-time insights by location, increasing customer satisfaction at every store

40% less time spent on manual admin, improving operational efficiency across all locations

More reviews. Faster resolution. Higher ratings. And more revenue at every location.

FoodVest Group is a leading F&B group in the GCC, operating international brands like Caribou Coffee, Fuddruckers, Francescos Pizza, and Marble Slab Creamery. With 41 Caribou Coffee locations across Bahrain 🇧🇭 and Saudi Arabia 🇸🇦, and a total of 57 locations under the Momos platform, FoodVest needed a smarter way to manage customer experience at scale.

Since adopting Momos, Caribou Coffee has transformed its approach to customer experience, measuring CSAT and driving more revenue and repeat visits at every store.

The Challenge

As Caribou Coffee’s footprint grew, so did the complexity of managing customer engagement, CSAT, and reputation. Reviews were fragmented across dozens of channels, and daily workflows became slow, manual, and error-prone.

“The volume of reviews was high, and it was easy to miss one or two. Eventually, a huge backlog built up.”
Ebrahim Alhajiri, Marketing Executive, FoodVest Holdings

Inconsistent engagement resulted in missed opportunities to recover customers, leading to a decline in CSAT and search rankings, which directly impacted store-level revenue.

The team knew they couldn’t keep up with traditional tools. They needed a platform that could scale customer experience and drive repeat visits, store by store.

The Turning Point: From Reviews to Revenue

Partnering with Momos gave Caribou Coffee one platform to automate reputation management, gain real-time visibility into how each location was performing, and reduce incidents everywhere.

“Momos automation has definitely cut back my work by about 40%. It’s given me time to focus on areas for growth.”
Ebrahim Alhajiri

Every touchpoint became a chance to boost loyalty, repeat visits, and store-level revenue.

Key growth drivers included:

Centralized review management across 57 locations

24/7 Customer Engagement that preserved brand voice and speed

QR-code campaigns on receipts and tables to increase positive reviews

Customer recovery that resolved issues before they escalated

Incident reduction from survey feedback loops that informed location-level improvements

Why It Works: Better Feedback = Higher Revenue

Caribou Coffee didn’t just want more reviews—they wanted better outcomes. With Momos, they built a feedback loop that drives revenue at each store.

  • High CSAT increased repeat visits
  • Review automation ensured nothing fell through the cracks
  • Survey insights helped the team spot issues and reduce incidents by location
  • QR code campaigns increased guest satisfaction and boosted ratings
  • Issue resolution workflows won back unhappy customers before they churned

“Thanks to direct feedback and analytical reports, we immediately identify areas for improvement.”
Ebrahim Alhajiri

With operational clarity, faster loops, and fewer manual hours, the team shifted focus from reactive service to proactive growth, and the revenue followed.

Metric Impact
Total # of Reviews >61% growth in review volume
Reviews per Store >44% reviews per location
Reply Rate >20% improvement in reply rate
Median Reply Time 450x faster responses with instant replies
Average Rating 4.8-star ratings = the top 5% of preferred restaurants
Team Time Reclaimed 40% time saved

Conclusion: Revenue Starts With Listening

For FoodVest Group, the real win wasn’t just better reviews—it was measurable business impact across every Caribou Coffee store. By adopting Momos, they built a revenue-driving engine powered by customer feedback.

With faster response times, every customer was engaged in real time. With automated workflows, the team recovered unhappy guests before they churned. With real-time insights, location-level incidents dropped—and repeat visits rose.

From reduced incidents to higher CSAT, every improvement added up to the same outcome: more revenue, fewer issues, and stronger store performance.

Momos helped Caribou Coffee:

  • Engage 100% of customers instantly, increasing retention
  • Resolve issues 450x faster, reducing negative outcomes
  • Turn feedback into operational improvements at scale
  • Increase repeat visits through higher satisfaction and ratings
  • Drive more revenue—for every customer at every location

Happier customers. More revenue. That’s the Momos effect—store by store, guest by guest.