How OUE Restaurants achieved 50% growth in customer engagement

From fragmented data to full-funnel engagement—with 90% response rates and smarter campaigns.

Locations: 20
Momos Partner Since: 2021
Integrations: Google

90%

customer response rate

30%

increase in customer return rate

10x

ROI on marketing campaigns

Thanks to Momos, our team has been able to streamline our work and focus on what matters most. Their platform saves us valuable time, cost, and effort, and it offers detailed insights and valuable recommendations for improving our sales performance. We couldn't be happier with the results!

— OUE Restaurants Team

Key Results with Momos

90% customer response rate – a 50% lift in engagement

30% increase in customer return rate – driven by smart offers and remarketing

10× ROI on campaigns – tracked and optimized in-platform

1,000+ new customer profiles acquired

About the Brand

OUE Restaurants is a multi-brand hospitality group with 20+ outlets across Singapore, known for delivering exceptional culinary experiences at scale. With Momos powering customer engagement and marketing optimization, OUE is raising the bar for how restaurant brands connect, convert, and grow.

The Challenge

Operating a multi-brand restaurant portfolio, OUE Restaurants wanted to focus on marketing channels with the highest ROI—while improving customer retention and gaining better visibility into the sales impact of their efforts.

Difficult to measure marketing efficiency across brands

No unified view of customer interactions

Limited ability to connect customer feedback to return rates or campaign performance

The Solution

OUE Restaurants implemented Momos’ AI Customer Copilot to power their full customer engagement and marketing strategy—streamlining how their Central Marketing Team engaged, measured, and acted.

Automate Customer Interactions

With Momos, OUE consolidated all customer feedback into a single inbox. Teams could respond faster and focus efforts on high-impact conversations—driving a 90% response rate and cutting time spent on repetitive tasks.

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Improve Operational Excellence

By centralizing data, OUE streamlined workflows across multiple brands and locations—supporting faster decisions and higher operational consistency. This clarity helped deliver a 30% increase in digital voucher redemptions and lifted customer engagement across channels.

Discover Customer Insights

Momos’ BI and Analytics suite helped OUE track customer sentiment across dine-in and delivery touchpoints. The team used keyword trends, satisfaction scores, and real-time data to fine-tune messaging, service quality, and campaign targeting.

Retain Your Customers

Targeted surveys and offers helped the team measure satisfaction and drive return visits. In selected campaigns, OUE achieved 20% retention rates, contributing to a growing base of loyal customers—and ultimately, a 10× return on ad spend.