
How San Pedro Fish transformed their restaurant marketing
Momos Partner Since:
2023
Locations:
3
Integrations:
Toast
Momos is an End-to-End customer acquisition and retention tool for us that solves the once mystical attribution goal for the marketing department.
— Scott Holmes, Marketing Strategist
Contents
Key Results with Momos
$10,000+ in attributed revenue
Tracked directly to one campaign
50% email open rate
Far above industry average
20% offer redemption rate
With real-time location-level insights
About the Brand
Founded in 1956, San Pedro Fish Market is a Southern California staple with deep cultural roots and a massive fanbase. Known for its vibrant seafood platters and innovative brand storytelling, it has grown into a fourth-generation institution and social media sensation. Today, with Momos powering its marketing backbone, San Pedro is turning brand love into measurable growth.
The Challenge
San Pedro Fish Market had a massive, loyal digital audience—but they couldn’t connect marketing spend to results, making it hard to justify efforts or double down on what worked.
The Solution
Momos partnered with San Pedro Fish to turn broad marketing into precise, revenue-generating action. With one system for outbound, redemption, and reporting, San Pedro Fish saw results immediately.
The Solution | Impact |
|---|---|
Automate – Customer Interactions | Campaign offers were delivered through personalized links and QR codes—automating the connection between customer behavior and redemption tracking, both online and in-store. |
Recover – Unhappy Customers | Any customer who didn’t engage or had a negative experience could be re-targeted with follow-up offers and messaging, helping to recover potentially lost revenue. |
Improve – Operational Excellence | Campaign analytics revealed not just open and redemption rates, but also which stores and offers drove the highest ROI—guiding better campaign decisions at the location level. |
Amplify – Your Online Presence | High-performing campaigns turned loyal customers into vocal brand advocates—driving awareness, redemptions, and repeat visits at scale. |
Discover – Customer Insights | The team gained visibility into customer segments: who opened, who clicked, who redeemed, and what channels worked best—unlocking smarter targeting moving forward. |
Retain – Your Customers | By tracking which guests returned after redeeming an offer, San Pedro Fish could segment high-value customers and build long-term engagement strategies with Momos. |
The Outcome
The pilot campaign reached 38,000 customers and delivered a 50% open rate with a 20% redemption rate—driving over $10,000 in revenue across three locations. For the first time, San Pedro Fish could track real ROI, not just vanity metrics. Encouraged by the results, they expanded to 500,000 followers across eight media channels, unlocking deeper insights into customer behavior, value segments, and loyalty drivers. With Momos, the marketing team now operates with full clarity, optimizing every campaign touchpoint for impact.










